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Pulley Labs

Pricing

Published, not quoted on a call.

Three sizes of project, with what each one includes and what moves the number. The figures are floors rather than quotes — the price is still agreed in writing against a scope before anything is built.

The three tiers

Prices are in US dollars and exclude the things you pay for directly and keep: the domain, and hosting, which for a site this size is usually free or a few dollars a month.

Whatever the size

True of all three.

The tier changes how much gets built. It does not change how the work is agreed, paid for, or handed over.

A fixed price, agreed first
One number for the work as written. It does not move unless the scope moves, and a change is quoted before it is started.
No retainer
The site keeps working without us. If you want us back for the next phase, that is a new project with its own scope.
You own all of it
The repository, the hosting and the domain end up in accounts you control. None of it depends on us still being around.
Payment in stages
Split across the phases rather than owed up front, so neither side is carrying all of the risk.

The honest part

What moves the number.

A “from” figure is only useful if you can tell which way it moves and why. These are the four things that actually do it.

How many pages
And how many of them are genuinely different from each other, rather than the same page with different words.
Who writes the words
Editing what you have is quick. Waiting on copy that does not exist yet is what actually stretches a timeline.
Integrations
A booking system, a CMS, a payment flow. Each one is a third party that has to be scoped, verified and documented.
Migration
Moving an existing site, its URLs and its search rankings is work, and it is work that is invisible when it goes right.

If the budget is the question: say what you have and you will get a straight answer about what it buys, or that it does not stretch to this. Neither of us gains from finding that out on call three.

Not sure which one?

Describe what you need and you will be told which tier it is, within two business days. If it is the cheaper one, that is what you will be told.